Tag Archives: Race Directors

Feature Spotlight: Google Analytics Integration

With so many ways to market your event it can be hard to tell which method worked best. Understanding how people found your registration page can be powerful knowledge when developing marketing campaigns.

Lapio software allows you to easily integrate Google Analytics to get a complete picture of your event’s website traffic. Simply add your Google Analytics ID and be running reports in minutes.

Follow this YouTube video to set up a Google Analytics account to receive your Tracking ID:

Example of Google Analytics Tracking ID:

Insert the Google Analytics Tracking ID into Lapio software in the Integration tab and start tracking your website traffic.

To learn more about Lapio software visit: www.lapio.com

Feature Spotlight: Adding New Categories – Advanced Options

When setting up a new event, you need to create categories.  These categories define the participant’s category options for registration.  For example, a category may be “Female 30-35”. The basic way to create categories is through our “create category” feature.

If you are creating multiple races with the same categories, then you are ready for our advanced options.  When creating your next event you can choose to copy categories from a previously added race. This will pull all the categories from your previous race into your new one – no muss, no fuss.

This  video shows you how to create categories using advanced options:

Want to get back to the basics? This video shows how to create categories using our basic option:

To learn more about Lapio software visit: www.lapio.com

Happy Birthday to Lapio – 2 Years and Running!

This week Lapio turns 2! Hard to believe it has been 2 years since our Co-Founders Klaus Priesler and Anders Roerbaek started it all. As endurance racers, they saw a need to give participants a better race experience through accurate LIVE results and the ability to easily share their accomplishments with friends and family.

Today, with over 750 races, 310, 232 participants, 1,774,978 chip reading, streamed LIVE results, countless Facebook posts and photos shared; we’re humbled to see how quickly Lapio is changing the way races are experienced.

As a startup born in Denmark, we crawled. We proved our concept from customer to customer. Then we started to walk. We walked through Europe bringing on new partners, new races, and saying hello to returning customers.  Now, 2 years old, we’re running. Running into new countries, meeting new friends and powering awesome new races.


2014WesterPacificweblogo.jpgKremetart Logo.jpg Xterra Nordic Denmark Los Altos Hills Pathways Run/Walk

Along the way we’ve developed a pretty cool solution but we’re not done yet. We continue to innovate to give you, the race director, the tools you need to provide the best race experience for your participants.

Instead of race organizers having to use a different vendor for each of their race needs, Lapio has combined all the features you want in one, easy to use, integrated solution.

Lapio’s cloud-based software gives you all the innovative features you want, data accuracy you need, with access from anywhere. Your Lapio account gives you a complete overview of your race management tools, registration information, and timing data so that you stay in control of your races.

We’ve made race timing easy. With our patent pending automated hardware timing synchronization, anyone can time a race. Race organizers can now easily provide accurate, live results while saving big by handling in-house.

Lapio software is compatible with multiple hardware platforms. If you already own hardware, simply connect Lapio software to your timing hardware and begin providing results in minutes. If you are purchasing hardware for the first time, Lapio will work with you to find the best solution for your timing needs.

Lapio software gives race organizers control over your race revenue. With our merchant account integration, registration payments are deposited directly into your bank account. Giving you access to your money, when you need it.

Great tools are nothing without great customers. And we want to say a big THANK YOU to our customers.  If we threw a birthday party, you’d all be invited but here’s what a few friends of Lapio had to say!

“Wishing Lapio a happy happy birthday!  This year marks our second year using Lapio for the Los Altos Hills Pathways Run/Walk and we couldn’t be happier.”
Sarah Gualtieri, Los Altos Hills Parks and Recreation

“The Lapio system is not only a huge leap forward for timing software, it’s also a breakthrough for race directors looking to super-charge their races’ social media presence.”
Sam Fiandaca, Brazen Racing

“We are really happy to have partnered with Lapio. We are getting more engaged users, ROI in less than 6 months all while saving 40% on the cost of timing.”
Kristian Uhd Jepsen
 XTERRA Nordic

“Lapio’s LIVE results and the ability to integrate with social networks is going to drastically change South African endurance racing.”
Gerrit Pieterse, TimeMe

 Another year older and another year wiser, we continue on our mission.

“At Lapio we want all races, from large to small, to enjoy the benefits of efficient, accurate timing combined with innovative features; all at an affordable cost.”

 Cheers to another year!

 - The Lapio Team

Displaying happy-birthday-lapio.jpg

Feature Spotlight: Race Day Registration

At Lapio we understand that race day is hectic. You have 100 things going on at once and the last thing you have is extra time. On race morning you prepare for a rush of race day registrations. While it can be stressful, as race organizers, you know you it’s all part of the job.

Lapio software makes race day registration easy. Race organizers can prepare bibs with assigned timing chip data in advance. On race day, all you need to do is assign the bib to the participant and choose the appropriate category. And voila! Your participant is headed to the starting line.

Check out this video to see how Lapio software makes race day registration easy!


Having trouble viewing this video? Click here: http://screencast.com/t/TClhCJydc

To learn more about Lapio software visit: www.lapio.com

Feature Spotlight: Merchant Account Integration

Picture this…you are organizing a race and registration is handled online. You create your customized registration page, add the event information, your registration page goes live and you start accepting registration payments. You then have to wait until your money (collected by your registration company) is deposited into your bank account 2 weeks – 1 month later. This deposit schedule continues until your race is over. Sound familiar?

Lapio software gives you back control over your race revenue. With our merchant account integration, registration payments are deposited directly into your bank account. Giving you access to your money, when you need it.

How do we do this? Lapio has teamed up with Stripe to ensure secure, fast and reliable transactions.

Let’s walk through this step-by-step.



To setup your account visit: www.stripe.com

Once you’ve created an account, Stripe will provide you with a set of API Keys.


Remember, Stripe is safe and secure. Lapio will never see your bank account information and we like it that way.


Lapio will integrate your Stripe API Keys into your Lapio account. Once this integration is complete, you will see your Merchant Account information when you login.

And Viola! Within minutes you’ll be able to start accepting registration payments directly into your bank account.

At Lapio we want to give you control over your races, your revenue and your business.

For more information about Lapio visit: www.lapio.com.

Feature Spotlight: Social Media Integration

You’ve heard these words before; Social Media and Social Media Integration. But what do these terms really mean for endurance racing?

It starts with the EXPERIENCE. The world of social media has taken over. Whether it’s checking in at a restaurant, snapping the ultimate “selfie” or telling exciting news; people want to share their experiences.

Sharing experiences is more relevant than ever for endurance racing. Participants are social and your race should be too. That is where Lapio’s seamless social media integration makes races come alive. Participants can share race registration, results and photos though their personal Facebook accounts.

Now let’s see this in action…

“Yes! I will run that race. I will devote time to training, wake up early and do this all for fun! Yes, count me in. But wait, I want to tell my friends! They MUST know that I’m doing this.”

“Race day! I trained, I’m ready, I’m going to finish. Heck yeah, share those results.”


“I just finished. I ran those hills, I fought through fatigue, and I DID IT! Proof is in the pictures!”

The overall race experience is enhanced by empowering the participants. Your racers are happy, proud and sharing with friends.

Which brings me to you, the race organizer. While it started with the experience, it ends with the bottom line. How does this affect your race?

24% of race registrations come directly from Facebook
80% of users prefer to connect with brands on Facebook
350 Million photos are uploaded to Facebook every day

As email click-through-rates are dropping, social media is strengthening. More people are connecting, sharing and purchasing online. Social Media is changing the way races are marketed.

When participants share race registration, results and photos though their personal Facebook accounts, you increase your race and sponsor’s exposure exponentially. In addition, 24% of race registrations come from Facebook. More eyeballs, more registrations, more revenue.

Lapio is also changing the way race photos are shared. Race photos are uploaded to our photo platform and then shared via the participant’s Facebook account. With the power of Lapio, photos can be shared immediately with friends and family; increasing exposure.

Take a look at this Samsung sponsored event. Samsung is prominently displayed in all the photos but also on the participant’s Facebook post. Sponsors achieve increased visibility and return on their investment.

The power of social media comes from the fact that your reach is limitless. Your brand strengthens with each share, like and post. Lapio software’s seamless social media integration allows you to enhance your participant’s race experience and your bottom line.

For more information about Lapio software visit: www.lapio.com

Lapio Announces Partnership with XTERRA Nordic

Palo Alto, California, January 13, 2014 – Lapio Inc. an all-in-one race management and timing solution allowing race organizers the ability to easily manage and time their events, today announces partnership with XTERRA Nordic, organizer of premium off-road triathlon/duathlon races in Denmark, Norway and Sweden.

XTERRA is the world’s premier off-road multisport event. An extreme competition, the XTERRA format combines swimming with mountain biking and trail running. It has been described as one part triathlon, one part mountain bike race, and one part “survival of the fittest”. In a competition like this, accurate race results are a must. Being new to the Nordic market, XTERRA Nordic needed a solution that was not only reliable and easy to use, but also enhances customer engagement.

Lapio understood this need and a partnership was born. Lapio is a complete solution that takes the hassle out of managing and timing distance based events; complete with innovative features that help to maximize participant experience.

* Live Streaming of Results
   Live results sent to web, mobile, SMS Text, Facebook, Twitter and email.
* Online Registration with Merchant Account Integration
   Create your own branded registration page and have the registration payments go                  directly to your account.
* Social Media Integration
   Participants can share race registration, results and photos via Facebook increasing race    and sponsorship exposure.
* Photo Sharing
   Race Photos are posted to participant’s individual results page and permitted Facebook      timelines.
* Race Timing made Easy
   Lapio software makes timing easy. Now anyone can time a race, providing accurate, LIVE      results.

Klaus Preiser, Co-Founder of Lapio, says “At Lapio, we want all races, from large to small, to enjoy the benefits of efficient, accurate timing combined with innovative features; all at an affordable cost.”

XTERRA Nordic is not only providing race results to participants, they are seeing their own results as well. “We are really happy to have partnered with Lapio. We are getting more engaged users, ROI in less than 6 months all while saving 40% on the cost of timing,” says Kristian Uhd Jepsen, XTERRA Nordic.

Klaus adds, “As a partner of the  XTERRA Nordic regional events, we are proud to help bring this off-road race series to more people around the world”.

You can register for the upcoming XTERRA Denmark events, here. To learn more about XTERRA Nordic visit www.xterranordic.com.

For more information about Lapio software visit www.lapio.com.

About Lapio
Lapio is the go to software solution for race organizers who want to easily manage and time their own races. Our complete solution provides all the tools you need to deliver accurate, live results and an awesome race experience for participants. We are passionate about endurance racing and passionate about technology with innovation at the heart of our solutions.


New Years “Timing in 2014″ Resolution Promo

Timing your own races has never been easier.

Lapio software takes the difficulty out of timing by providing automated timing hardware synchronization. Now anyone can time a race, providing accurate, LIVE results.

And to help you get started timing your own races, Lapio has teamed up with Ipico Hardware to offer two special timing bundles.

Ipico Elite Reader and Lapio Software Bundle:
Purchase one Ipico Elite Reader and get $500 towards your first race using Lapio’s online registration.

Ipico Lite Reader and Lapio Software Bundle:
Purchase one Ipico Lite Reader and get $250 towards your first race using Lapio’s online registration.

From now until January 31, 2013 you can take advantage of these timing bundles.

For more information on how you can benefit from timing your own races, call us at 650-466-7750 or email hey@lap.io.

Lapio Spotlight:

13 Year-Old Times Race with Lapio LIVE Timing Results

Software: Lapio
Hardware: Ipico Readers
Event: MTB Kolding Club Race

Tobias Rasmussen is a 13 year-old boy whose father, Morten Rasmussen, is involved in race timing. Tobias has timed alongside his dad for years but had never timed a race all on his own. Recently, Morten was busy timing another event, and he needed someone to time the MTB Kolding Club race. Tobias was confident he could handle timing the club event without his father’s help, and he was right. Using Lapio’s easy-to-use timing software and Ipico Readers, Tobias successfully timed the race and streamed live, accurate results to participants. We interviewed Tobias about MTB racing and timing using Lapio software. Below is what he had to say.

How old are you?
13 years old.

How did you get into MTB racing?
Well my dad started racing and I just tried it out on my old school bike together with him until I found out it was something I wanted to do.

What is your favorite thing about racing?
Being able to ride a difficult track or trying something new.

Your dad has been timing races for a while. Have you helped him time other races?
I have been to almost all the races my dad has timed and helped him a lot.

Tobias Rasmussen using Lapio Software

What made you want to time this race on your own?
My dad was out timing another race and they needed someone to time it. I was the only one who knew the hardware and software so it seemed natural it should be me.

How many people participated?
There were 43 participants.

What was the distance? Were there split times?
The route was about 2km long, and of course there were split times!

Was it easy to time the races using Ipico hardware and Lapio software?
I am very used to both the hardware and software and I had a short walkthrough. All you have to do is connect the hardware to Lapio software and start timing. It’s easy. Anyone can time a race.

What is your favorite part of timing races?
It’s always fun to come out and meet new people and try new tracks. Also seeing old friends and just having fun.

Do you plan to time another race soon?
I plan to time a lot of cross races here over the winter and most likely the Sram-Liga next year.

MTB Kolding Club Race – Timed with Lapio software and Ipico hardware

We asked Morten how he feels about Tobias timing races and he said “It has always been great having Tobias with me when I have been timing races, it’s a great father & son “time” together. It’s cool that he’s able to do timing himself without me being there. This will give him great experiences in the future within racing”

It’s clear that these two are having a lot of fun timing together. And whether you are an experienced timer like Morten or timing your first races like Tobias, Lapio software makes timing easy.

To learn more about Lapio software and our compatible hardware visit www.lapio.com

Lapio Connect – LIVE Timing Instructions

Lapio Connect is LIVE timing software developed by Lapio. Simply connect Lapio software to the timing hardware you currently use to provide accurate, LIVE results.

Streaming LIVE results is as easy as 1, 2, 3!

1) Select the race you want to time
2) Click “Find Readers”
3) Sit back and watch as the data starts coming in

Below are screen-shots to show just how easy timing can be with Lapio software.

Login to Lapio Connect
To download Lapio Connect visit: www.lapio.com/downloads
(You will need to login using your Lap.io account login information, sign up for FREE, here)

1) Select the event you want to time and click “Time It”

2) Click “Find Readers” – The status bar will let you know when task is complete.

3) Click “Start Race” – Watch as LIVE data starts streaming in

Results can immediately be seen on Lapio’s LIVE results page

To get started,  download Lapio Connect at www.lapio.com/downloads.

Fore more information about Lapio software visit www.lapio.com/software.