Category Archives: Feature Spotlight

Feature Focus: Photo Sharing Platform

You are running a race, you see the photographer up ahead, and no matter how tired you are, you stand up straight, smile, and make sure you look awesome.  Why? You want to capture the moment. You want to SHARE your experience. And you want to share it while you are still pumped about the race.

Gone are the days of waiting 2 weeks to buy overpriced race photos. Race photos are an extension of the race experience and Lapio is changing how those photos are shared.

With the power of Lapio, photos can be shared immediately with friends and family though social media; increasing race and sponsor exposure.

Let’s take a look…

Uploading photos is easy. Simply choose the photo file, choose whether you want to add a watermark for additional brand exposure, and click submit to upload the pictures to your race page.

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Once the photos are uploaded, pictures are instantly available to participants and searchable by zone or time!

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The photo platform is also mobile friendly, viewable on mobile phones and tablets. This ensures your race is accessible by participants and spectators, anytime, anywhere.

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After photos are uploaded, participants can be tagged by bib number or tagged automatically by time when an additional timing mat is used for photos. Once participants are tagged, photos are shared directly to the participant’s Facebook timeline.  Think of photo sharing as free race advertising. More eyeballs equals more revenue.

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The power of sharing photos through social media comes from the fact that your reach is limitless. Your brand strengthens with each share, like and comment. Lapio’s photo sharing platform allows you to enhance your participant’s race experience and your bottom line.

For more information about Lapio software visit www.lapio.com or email hey@lap.io.

Feature Spotlight: Google Analytics Integration

With so many ways to market your event it can be hard to tell which method worked best. Understanding how people found your registration page can be powerful knowledge when developing marketing campaigns.

Lapio software allows you to easily integrate Google Analytics to get a complete picture of your event’s website traffic. Simply add your Google Analytics ID and be running reports in minutes.

Follow this YouTube video to set up a Google Analytics account to receive your Tracking ID:
http://www.youtube.com/watch?v=uyrKu-yb05c

Example of Google Analytics Tracking ID:

Insert the Google Analytics Tracking ID into Lapio software in the Integration tab and start tracking your website traffic.
 

To learn more about Lapio software visit: www.lapio.com

Feature Spotlight: Adding New Categories – Advanced Options

When setting up a new event, you need to create categories.  These categories define the participant’s category options for registration.  For example, a category may be “Female 30-35”. The basic way to create categories is through our “create category” feature.

If you are creating multiple races with the same categories, then you are ready for our advanced options.  When creating your next event you can choose to copy categories from a previously added race. This will pull all the categories from your previous race into your new one – no muss, no fuss.

This  video shows you how to create categories using advanced options:

Want to get back to the basics? This video shows how to create categories using our basic option:

To learn more about Lapio software visit: www.lapio.com

Feature Spotlight: Race Day Registration

At Lapio we understand that race day is hectic. You have 100 things going on at once and the last thing you have is extra time. On race morning you prepare for a rush of race day registrations. While it can be stressful, as race organizers, you know you it’s all part of the job.

Lapio software makes race day registration easy. Race organizers can prepare bibs with assigned timing chip data in advance. On race day, all you need to do is assign the bib to the participant and choose the appropriate category. And voila! Your participant is headed to the starting line.

Check out this video to see how Lapio software makes race day registration easy!

RACE DAY REGISTRATION VIDEO:

Having trouble viewing this video? Click here: http://screencast.com/t/TClhCJydc

To learn more about Lapio software visit: www.lapio.com

Feature Spotlight: Timing Hardware Flexibility

At Lapio we want race organizers to have control over their races. When it comes to race timing hardware, there are plenty of choices. Not all races are the same and neither is timing hardware. We understand that choosing the right hardware for your races is important.

When we developed our software, it was important to us that race organizers were not tied down to a specific hardware platform. Our software provides efficient, accurate timing and is compatible with multiple hardware platforms.  With Lapio software you can post instant LIVE results online and via SMS text, email and Facebook. Our goal is to give race organizers innovative technology with the flexibility to choose the hardware that works best for your business.

ALREADY OWN HARDWARE

If you already own hardware, simply connect Lapio software to your timing hardware and begin providing results in minutes. To get started, check out our blog post Lapio Connect – LIVE Timing Instructions to see how streaming LIVE results is as easy as 1, 2, 3!

COMPATIBLE HARDWARE:

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Lapio continues to add to our list of compatible software. To view our most updated list visit: www.lapio.com/hardware.

PURCHASING HARDWARE FOR THE FIRST TIME

If you are purchasing hardware for the first time, Lapio will work with you to find the best hardware for your timing needs. Our team is made up of experienced race directors and timers who will support you from hardware purchase to timing your first races. Feel confident knowing that Lapio is here to help.

Whether you already own timing hardware or purchasing hardware for the first time, Lapio takes the difficulty out of timing. By combining hardware flexibility with Lapio’s easy-to-use software; race timing has never been easier.

To learn more about Lapio software visit: www.lapio.com

Feature Spotlight: Merchant Account Integration

Picture this…you are organizing a race and registration is handled online. You create your customized registration page, add the event information, your registration page goes live and you start accepting registration payments. You then have to wait until your money (collected by your registration company) is deposited into your bank account 2 weeks – 1 month later. This deposit schedule continues until your race is over. Sound familiar?

Lapio software gives you back control over your race revenue. With our merchant account integration, registration payments are deposited directly into your bank account. Giving you access to your money, when you need it.

How do we do this? Lapio has teamed up with Stripe to ensure secure, fast and reliable transactions.

Let’s walk through this step-by-step.

STEP 1: SETUP YOUR ONLINE REGISTRATION PAGE WITH LAPIO



STEP 2: CREATE AN ACCOUNT WITH STRIPE

To setup your account visit: www.stripe.com

Once you’ve created an account, Stripe will provide you with a set of API Keys.

STEP 3: PROVIDE LAPIO WITH YOUR STRIPE API KEYS

Remember, Stripe is safe and secure. Lapio will never see your bank account information and we like it that way.

STEP 4: LAPIO WILL ACTIVATE YOUR MERCHANT ACCOUNT

Lapio will integrate your Stripe API Keys into your Lapio account. Once this integration is complete, you will see your Merchant Account information when you login.

And Viola! Within minutes you’ll be able to start accepting registration payments directly into your bank account.

At Lapio we want to give you control over your races, your revenue and your business.

For more information about Lapio visit: www.lapio.com.

Feature Spotlight: Social Media Integration

You’ve heard these words before; Social Media and Social Media Integration. But what do these terms really mean for endurance racing?

It starts with the EXPERIENCE. The world of social media has taken over. Whether it’s checking in at a restaurant, snapping the ultimate “selfie” or telling exciting news; people want to share their experiences.

Sharing experiences is more relevant than ever for endurance racing. Participants are social and your race should be too. That is where Lapio’s seamless social media integration makes races come alive. Participants can share race registration, results and photos though their personal Facebook accounts.

Now let’s see this in action…

COMMITMENT
“Yes! I will run that race. I will devote time to training, wake up early and do this all for fun! Yes, count me in. But wait, I want to tell my friends! They MUST know that I’m doing this.”

MOTIVATION
“Race day! I trained, I’m ready, I’m going to finish. Heck yeah, share those results.”

      

ACCOMPLISHMENT
“I just finished. I ran those hills, I fought through fatigue, and I DID IT! Proof is in the pictures!”

The overall race experience is enhanced by empowering the participants. Your racers are happy, proud and sharing with friends.

Which brings me to you, the race organizer. While it started with the experience, it ends with the bottom line. How does this affect your race?

DID YOU KNOW…
24% of race registrations come directly from Facebook
80% of users prefer to connect with brands on Facebook
350 Million photos are uploaded to Facebook every day

As email click-through-rates are dropping, social media is strengthening. More people are connecting, sharing and purchasing online. Social Media is changing the way races are marketed.

When participants share race registration, results and photos though their personal Facebook accounts, you increase your race and sponsor’s exposure exponentially. In addition, 24% of race registrations come from Facebook. More eyeballs, more registrations, more revenue.

Lapio is also changing the way race photos are shared. Race photos are uploaded to our photo platform and then shared via the participant’s Facebook account. With the power of Lapio, photos can be shared immediately with friends and family; increasing exposure.

Take a look at this Samsung sponsored event. Samsung is prominently displayed in all the photos but also on the participant’s Facebook post. Sponsors achieve increased visibility and return on their investment.

The power of social media comes from the fact that your reach is limitless. Your brand strengthens with each share, like and post. Lapio software’s seamless social media integration allows you to enhance your participant’s race experience and your bottom line.

For more information about Lapio software visit: www.lapio.com